Includes bibliographical references (p. 209-215) and index.
Contents:
The pioneer brewer -- The sons and the saloons -- Prohibition ... and perseverance -- Surviving the "shakedown" -- Getting bigger in the micro boom -- Something to be proud of -- Yuengling chronology.
Summary:
"Beginning with the brewery's founding in 1829 by D.G. Yuengling. Chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, leading to Yuengling's resurgence on the national scene"--Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.