Why others make us faster runners but worse parallel parkers -- Using peers to save energy -- The importance of relative performance -- Could losing be a good thing? -- Why favorites are more likely to quit -- Motivating employees, students, and others to work harder -- Conclusion : putting social influence to work -- Could where you live impact your health and well-being? -- Choosing your influence. Why companies send celebrities free gifts : from their competitors -- How choices communicate who we are -- When conservatives like generous welfare policies and liberals like stringent ones -- why frogs lie -- "Acting White" and minority achievement -- The $300,000 watch that doesn't tell time -- Why expensive products don't use logos -- Why Louis Vuitton should encourage counterfeiting -- Explaining fashion cycles -- Shifting signals to help health -- 4. Similar but different -- Predicting the color of the year -- Why hurricanes influence baby names -- How similarity shapes success -- What Chinese characters teach us about what will be popular next -- Why familiarity leads to liking -- Sex, chickens, Calvin Coolidge -- The Goldilocks Effect -- Old and new at the same time -- Engineering for optimal distinctiveness -- Using a horse head to sell cars -- 5. Come on Baby, light my fire -- What cockroaches can teach us about motivation-- Why others make us faster runners but worse parallel parkers -- Using peers to save energy -- The importance of relative performance -- Could losing be a good thing? -- Why favorites are more likely to quit -- Motivating employees, students, and others to work harder -- Conclusion : putting social influence to work -- Could where you live impact your health and well-being? -- Choosing your influence.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.