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Author:

Collier, Marsha.

Title:

Social media commerce for dummies / by Marsha Collier.

Publisher:

John Wiley & Sons,

Copyright Date:

c2013

Description:

xviii, 309 p. : ill. ; 24 cm.

Subject:

Internet marketing--Social aspects.
Social media--Economic aspects.
Marketing--Social aspects.

Notes:

Includes index.

Contents:

Introduction -- Prepping for social media commerce -- Adapting your web presence -- Casting for and catching customers -- Supporting your social media commerce efforts -- The part of tens.

Summary:

Examines how to use social media to achieve such commercial tasks as increasing profitability, building a customer base, improving customer service, and tracking results.

Series:

--For dummies

ISBN:

1118297938 (pbk.)
9781118297933 (pbk.)

LCCN:

bl2012045393

Locations:

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)