The Locator -- [(subject = "Internet marketing")]

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Author:
McGuigan, Lee, 1986- author .
Title:
Selling the American people : advertising, optimization, and the origins of adtech / Lee McGuigan.
Publisher:
The MIT Press,
Copyright Date:
2023
Description:
ix, 338 pages : illustrations ; 23 cm.
Subject:
Internet marketing--United States.
Internet advertising--United States.
Advertising--United States.
Digital media--United States.
Social media--United States.
Marketing sur Internet--États-Unis.
Publicité sur Internet--États-Unis.
Médias sociaux--États-Unis.
digital media.
advertising.
advertising.
Advertising
Digital media
Internet advertising
Internet marketing
Social media
United States
Social media.
Notes:
Includes bibliographical references and index.
Summary:
"The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"-- Provided by publisher.
Series:
Distribution matters
ISBN:
0262545446
9780262545440
OCLC:
(OCoLC)1349274579
LCCN:
2022037239
Locations:
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)
PGAX715 -- Northwest Iowa Community College Library - Sheldon (Sheldon)

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