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Author:
Paich, Mark.
Title:
Pharmaceutical product strategy :
using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant.
Publisher:
Interpharm/CRC
Copyright Date:
2004
Description:
xvii, 306 p. : ill. ; 25 cm.
Subject:
Drugs--Marketing.
Brand name products--Mathematical models.
Pharmaceutical industry--Mathematical models.
Other Authors:
Peck, Corey.
Valant, Jason.
Notes:
Includes bibliographical references and index.
ISBN:
9780849327292 (alk. paper)
0849327296 (alk. paper)
OCLC:
(OCoLC)56068953
LCCN:
2004054037
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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