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Title:
Building corporate identity, image and reputation in the digital era /
edited by T.C. Melewar, Charles Dennis and Pantea Foroudi.
Publisher:
Routledge,
Copyright Date:
2023
Description:
xvii, 553 pages : illustrations (black and white) ; 24 cm
Subject:
Corporate image.
Branding (Marketing)
Reputation.
Communication in marketing.
Branding (Marketing)
Communication in marketing.
Corporate image.
Reputation.
Other Authors:
Melewar, T. C., editor. https://isni.org/isni/0000000117309504.
Dennis, Charles (Charles E.), editor. https://isni.org/isni/0000000110566751.
Foroudi, Pantea, 1974- editor.
Notes:
Originally published: 2021. Includes bibliographical references and index.
Series:
Routledge studies in marketing
ISBN:
0367531240
9780367531249
OCLC:
(OCoLC)1351696973
Locations:
PQAX094 --
Wartburg College - Vogel Library
(Waverly)
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