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Author:

Bell, Chip R.

Title:

Take their breath away : how imaginative service creates devoted customers / Chip R. Bell and John R. Patterson.

Publisher:

John Wiley & Sons,

Copyright Date:

c2009

Description:

x, 294 p. : ill. ; 24 cm.

Subject:

Customer services--United States.
Consumer satisfaction--United States.
Customer loyalty--United States.
Service industries--Customer services--United States.

Other Authors:

Patterson, John R. (John Rice), 1951-

Notes:

Includes bibliographical references (p. [281]-285) and index.

Contents:

Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.

ISBN:

0470443502 (cloth : acid-free paper) :
9780470443507 (cloth : acid-free paper) :

OCLC:

(OCoLC)298128801

LCCN:

2008054902

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

FMPC224 -- Guttenberg Public Library (Guttenberg)