The impact of surveys on IP litigation -- Market research considerations -- Types of surveys and protocols -- IP issues where surveys can be critical -- Likelihood of confusion issues -- Secondary meaning issues -- Distinctiveness and strength of mark -- Issues involving generic marks -- Trade dress issues -- Dilution issues -- Implications of Daubert rulings on trademark surveys -- Practical considerations when using survey experts.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.