Rule 1: Learn from transformative movers -- Rule 2: Be a transformative mover -- Rule 3: The days of companies "controlling" their information are over -- Rule 4: Know the building blocks -- Rule 5: Your information universe is chaos -- Rule 6: Executives must create a governance culture to protect information -- Rule 7: Monetize information -- Rule 8: Information changes over time -- Rule 9: Storage is not cheap -- Rule 10: Know the expanding legal and regulatory landscape -- Rule 11: Bridge worlds and navigate conflicts -- Rule 12: Build and support a compliance culture -- Rule 13: Empower your organization to unlock answers -- Rule 14: Treat privacy like your company's reputation depends on it -- Rule 15: Information security: protect the crown jewels -- Rule 16: Introduce transparency into your information sources -- Rule 17: Manage the expanding IoT data universe -- Rule 18: The rule of yes -- Rule 19: Bring your own device -- Rule 20: See the challenge as both proactive and reactive
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