Big bucks, big pharma [videorecording] : marketing disease & pushing drugs / Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg ... [et al.].
Interviewees: Marcia Angell, Bob Goodman, Gene Carbona, Katharine Greider, Elizabeth Preston, Larry Sasich.
Contents:
Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription.
Summary:
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.