Part 1. Setting up : A framework for strategy development: building on the mission -- Writing a mission statement -- Part 2. Analyzing : Understanding the environment: external analysis -- Internal analysis: the management audit -- Part 3. Strategizing : Artistic planning -- Educational programming -- Programmatic marketing -- Institutional marketing -- Development planning -- Boards -- Organizational structure/staffing -- Technology -- Implementation planning: the rubber meets the road -- Financial planning and management -- Part 4. Planning for planning : A plan for planning: the planning process -- The planning environment.
Summary:
"A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them."-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.