Chapter 1 Introduction: K-pop is an innovation -- Chapter 2 Innovation output by K-pop (1996-2020) -- Chapter 3 K-pop innovation -- Chapter 4 The innovation momentum of K-pop -- Chapter 5 K-pop's first mover, SM Entertainment -- Chapter 6 2nd generation innovation in the Korean economy: K-innovation -- Chapter 7 The future of K-pop -- Epilogue -- Appendix: World music industry (U.S./Japan/Korea).
Summary:
"Takes a refreshing perspective to explain K-pop's success by applying established business innovation theories to the unchartered area of pop music business The first serious attempt of its kind to focus on the managerial and structural features of the K-pop industry Contains more up-to-date information and provides an insider's view to the rare success case of the K-pop music industry, leading from the author's first-hand experience with SM Entertainment Includes myriad first-hand interviews and comprehensive data from leading K-pop companies, including an in-depth case study on SM Entertainment"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.