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Author:

Parkin, Katherine J.

Title:

Food is love : food advertising and gender roles in modern America / Katherine J. Parkin.

Publisher:

University of Pennsylvania Press,

Copyright Date:

c2006

Description:

296 p. : ill. ; 24 cm.

Subject:

Sex role in advertising--United States--History.
Advertising--History.--United States--History.
Women consumers--United States--History.
Women in advertising--United States--History.
Men in advertising--United States--History.

Notes:

Includes bibliographical references (p. [229]-286) and index.

Contents:

Advertisers and their paradigm: women as consumers -- Love, fear, and freedom: selling traditional gender roles -- Women's power to make us: cooking up as family's identity -- Authority and entitlement: men in food advertising -- Health, beauty, and sexuality: a woman's responsibility -- A mother's love: children and food advertising.

ISBN:

9780812239294
0812239296

OCLC:

(OCoLC)62889180

LCCN:

2006042227

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

OSAX771 -- Grand View University Library (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)