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Author:
Johnson, Timothy (Timothy S.), 1984- author.
Title:
Rhetoric, Inc. : Ford's filmmaking and the rise of corporatism / Timothy Johnson.
Publisher:
The Pennsylvania State University Press,
Copyright Date:
2020
Description:
x, 227 pages : illustrations ; 24 cm.
Subject:
Ford Motor Company--History.--History.
Industrial films--History.--United States--History.
Automobile industry and trade--History.--United States--History.
Rhetoric--History.--United States--History.
Corporate state--United States--History.
Notes:
Includes bibliographical references (pages 205-217) and index.
Contents:
Spreading the industrial aesthetic in Ford's educations films -- Ford's montage films and the formation of a "rhetorical economy" -- Ford's cinematic production of economic space -- Spectacle and spectatorship in Ford's World's Fair films -- War, industrial globalization, and the managerial gaze.
Summary:
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"-- Provided by publisher.
Series:
The RSA series in transdisciplinary rhetoric
ISBN:
0271087900
9780271087900
OCLC:
(OCoLC)1141152812
LCCN:
2020024094
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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