Includes bibliographical references (page 61) and index.
Contents:
Publishing and book promotion: Planning and pacing -- Knowing your work and audience -- Grassroots marketing -- The author's image: You are the best salesperson for your book -- Branding -- The internet: your website -- The internet: social media presence -- Sites and communities to explore -- The industry: Publicity -- Events and industry connections -- Retail and distribution -- The publisher's role -- Advice from Tupelo's authors -- Conclusions.
Summary:
"Every author has a vested interest in getting your book into the hands of as many readers as possible. Though it is a publisher's role to aid you as an author and to assist in marketing and publicity for all your books, the purpose of this guide is to prepare you to take the all-important lead in your own marketing. Nobody else can do this essential work for you. This marketing guide is designed to help you make a success of your book. It's jam-packed with the essential tools, ideas, and resources you'll need to achieve that goal"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.