Previous ed.: "Brand America : the mother of all brands," London: Cyan, 2004. Includes bibliographical references (p. 191-195).
Contents:
Let freedom and cash registers ring : America as a brand -- Brand of the free : launching Brand America -- Persuade or perish : brandishing Brand America -- To know us is to love us : the guerrilla marketing of Brand America -- Arches abroad : privatizing Brand America -- Losing the knack : Brand America in decline -- Just do it : an open letter to President Obama on rejuvenating Brand America.
Summary:
Portrays how the most powerful nation brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it.--From publisher description.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.