78 records matched your query       

Title:

The beauty backlash / BBC ; The Open University ; produced and directed by Joanna Lee.

Publisher:

Films for the Humanities & Sciences,

Copyright Date:

2007

Description:

1 videodisc (30 min.) : sound, color ; 4 3/4 in.

Subject:

Beauty, Personal.
Feminine beauty (Aesthetics)
Body image in women.
Women in advertising.
Documentary films.

Other Authors:

Lee, Joanna, director. director. http://id.loc.gov/authorities/names/n99261773
Potter, Libby, reporter. http://id.loc.gov/authorities/names/no2007158371
Edwards, Clive, editor. http://id.loc.gov/authorities/names/no2008022810
Films for the Humanities & Sciences (Firm) http://id.loc.gov/authorities/names/no2003057097
BBC Video (Firm) http://id.loc.gov/authorities/names/no96013231
Open University. http://id.loc.gov/authorities/names/n79032959

Other Titles:

Money programme (Television program) http://id.loc.gov/authorities/names/no2006105454

Notes:

Reporter, Libby Potter. Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme.

Summary:

"With it's "Real beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse" --Container.

OCLC:

(OCoLC)122908852

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)