Includes bibliographical references (p. [245]-278) and index.
Contents:
Two activist movements emerge -- A typology of grassroots survivors' organizations -- Breast cancer and prostate cancer in the media -- The public face of cancer: breast cancer and prostate cancer and public perceptions of risk -- Media advocacy evidence -- Two cancers go to Congress: media advocacy and the policy agenda -- Agenda maintenance: the politics of issue definition and framing -- Ribbon wars: cause-related marketing and the selling of breast cancer and prostate cancer -- Policy dilemmas and maturing movements.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.