24 records matched your query       

Author:

Rose, Frank.

Title:

The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / by Frank Rose.

Publisher:

W.W. Norton & Co.,

Copyright Date:

c2011

Description:

354 p. : ill. ; 22 cm.

Subject:

Internet entertainment industry--Social aspects.
Internet entertainment--Social aspects.
Internet marketing--Social aspects.
Entertainment computing--Social aspects.
Internet--Social aspects.

Notes:

Includes bibliographical references (p. [321]-333) and index.

Contents:

The dyslexic storyteller -- This is not a game -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.

Summary:

Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.

ISBN:

0393076016 (hbk.)
9780393076011 (hbk.)

OCLC:

(OCoLC)601107497

LCCN:

2010038676

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

RZPE145 -- Carroll Public Library (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

CEAX572 -- Kirkwood Community College Library (Cedar Rapids)

UXAX826 -- St. Ambrose University Library (Davenport)

PLAX964 -- Luther College - Preus Library (Decorah)

PRAX771 -- Cowles Library (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)

PYAX423 -- ECC - Osgood Library (Iowa Falls)

AAPF906 -- Ottumwa Public Library (Ottumwa)

UUAX975 -- Briar Cliff University - Mueller Library (Sioux City)

GDPF771 -- Urbandale Public Library (Urbandale)

HWAX074 -- Hawkeye Community College Library (Waterloo)

PQAX094 -- Wartburg College - Vogel Library (Waverly)

GEPG771 -- West Des Moines Public Library (West Des Moines)