Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue "Superintern" on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every meeting into an opportunity to fuel her own personal success. Together with her signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a young woman from suburban Connecticut with no real job experience work her way into the bathrooms of the most influential names in the world and build that access into a $1.8 billion business? Is she solely responsible for its success? And why, eight years after her start, at the seeming height of Glossier mania, did she step down? In this book, journalist and author Marisa Meltzer weaves together in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches to unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture, culminating in the story of Weiss herself. This book is not only a gripping portrait of one of the most important business leaders of Weiss's time but also a chronicle of an era.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.