Includes bibliographical references (pages 247-248) and index.
Contents:
Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care).
Summary:
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.