The Barefoot spirit : how hardship, hustle, and heart built America's #1 wine brand / Barefoot Wine founders Michael Houlihan & Bonnie Harvey ; with Rick Kushman.
251. Spirit Lives On 1 -- Chapter 2. Now What? 21 -- Chapter 3. Taking on the Behemoth 43 -- Chapter 4. Have You Had Your Brick for the Day? 65 -- Chapter 5. Hit the Enemy Where the Enemy Is Not 95 -- Chapter 6. Mama Mabel, Surfers, and Monks 123 -- Chapter 7. "Romance" of the Wine Business 155 -- Chapter 8. Never Waste a Perfectly Good Mistake 195 -- Chapter 9. A Smaller Slice of a Larger Pie 215 -- Chapter 10. Spirit Lives On 251.
Summary:
Barefoot Wines creators Michael Houlihan and Bonnie Harvey had no money or experience when they started the company, but they made up for that with creativity, resourcefulness, guts and grit. By the time they sold the brand, they had helped transform the wine industry.
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