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Title:
Relationship marketing [videorecording] / D.E. Visuals ; produced and directed by Phil Rutsohn.
Format:
[videorecording] /
Publisher:
D.E. Visuals,
Copyright Date:
c1995
Description:
1 videocassette (26 min., 30 sec.) : sd., col. ; 1/2 in. + 1 discussion questions & quiz (4 p.; 18 cm.)
Subject:
Marketing.
Customer relations.
Customer service.
Other Authors:
Rutsohn, Phil.
D.E. Visuals (Firm).
Summary:
Briefly discusses the underlying philosophy of relationship marketing, identifies key issues to be addressed when creating a marketing strategy, and lists steps for developing an effective relationship marketing program.
OCLC:
(OCoLC)34278680
Locations:
SOAX911 -- Simpson College - Dunn Library (Indianola)

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