Includes bibliographical references (page 393) and index.
Contents:
pt. 1. Stop lying to yourself. We are all liars ; How to keep score ; Deciding what to do with your life ; Data-driven versus data-informed -- pt. 2. Finding the right metric for right now. Analytics frameworks ; The discipline of one metric that matters ; What business are you in? ; Model one : e-commerce ; Model two : software as a service (SaaS) ; Model three : free mobile app ; Model four : media site ; Model five : user-generated content ; Model six : two-sided marketplaces ; What stage are you at? ; Stage one : empathy ; Stage two : stickiness ; Stage three : virality ; Stage four : revenue ; Stage five : scale -- Model + stage drives the metric you track -- pt. 3. Lines in the sand. Am I good enough? ; E-commerce : lines in the sand ; SaaS : lines in the sand ; Free mobile app : lines in the sand ; Media site : lines in the sand User-generated content : lines in the sand ; Two-sided marketplaces : lines in the sand ; What to do when you don't have a baseline -- pt. 4. Putting lean analytics to work. Selling to enterprise markets ; Lean from within : intrapreneurs ; Conclusion : beyond startups.
Summary:
"Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word."--Publisher description.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.