Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- But wait, there's more -- Smart disclosure -- #Sludge -- Save more tomorrow -- Do nudges last forever? Perhaps in Sweden -- Borrow more today: mortgages and credit cards -- Insurance: don't sweat the small stuff -- Organ donations: the default solution illusion -- Saving the planet -- Much ado about nudging.
Summary:
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 nudge units
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