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Author:

King, David Lee, 1966-

Title:

Managing your library's social media channels / David Lee King.

Publisher:

ALATechSource,

Copyright Date:

c2015

Description:

35 p. : ill. ; 28 cm.

Subject:

Online social networks--Library applications.
Social media--Library resources.
Social media--Management.
Internet marketing--Library resources.
Libraries--Marketing.
Libraries and community.
Libraries and the Internet--United States.
Public libraries--Information technology--United States.
Online information services.

Notes:

Includes bibliographical references.

Contents:

Introduction -- Why use social media? -- Landscape of social media for libraries -- How to connect with and communicate with customers -- Social media teams -- Analytics, goals, and strategy for social media -- What to do from start to finish.

Summary:

Addresses the management of social media channels: setting goals, assigning roles for staff, and using analytical tools to measure effectiveness.

Series:

Library technology reports, 0024-2586 ; v. 51, no. 1

ISBN:

0838959490
9780838959497

OCLC:

(OCoLC)899268327

Locations:

IAOX771 -- State Library of Iowa (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)