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Author:

Van Belleghem, Steven.

Title:

The conversation company : boost your business through culture, people and social media / Steven Van Belleghem.

Publisher:

Kogan Page,

Copyright Date:

c2012

Description:

271 p. : ill. ; 24 cm.

Subject:

Marketing--Social aspects.
Internet marketing--Social aspects.
Customer relations.
Social media.
Management--Social aspects.

Notes:

Includes bibliographical references and index.

Contents:

Your company has unused conversation potential -- Your company is full of paradoxes -- The Conversation Company -- Company culture--the heart of the Conversation Company -- People are your most important source of conversations -- Social media--the ideal partner for the Conversation Company -- Customer experience, conversation, content and collaboration -- Customer experience -- Conversation -- Content -- Collaboration -- Integrate customer-oriented thinking and social media in three steps -- Step 1: building up knowledge and the necessary framework -- Step 2: choosing and implementing your pilot projects -- Step 3: the way to full integration and the lever effect -- Epilogue.

Summary:

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.

ISBN:

0749464747
9780749464745
0749464739
9780749464738 (pbk.)

LCCN:

2012000161

Locations:

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)