The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
Summary:
Through analysis that's both rigorous and entertaining, Galloway outlines the path for the next trillion dollar company, the Fifth Horseman, and points to which companies are in the running. Uber for example or, less obvious, Microsoft and Starbucks. As with Peter Thiel's Zero to One; listeners will come away with fresh, game changing insights about what it takes to win in today's economy.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.