Includes bibliographical references (pages 330-331) and index.
Contents:
Glossary ; Job opportunities ; Job seeking ; The optimum portfolio ; First impressions -- One. Graphic design : Inspirations and motivations : On being a graphic designer / Michael Bierut ; Selfish--in a good way / Stephen Doyle ; On being self-motivated / Stefan Sagmeister ; Still designing after all these years / Arnold Schwartzman ; The joys of print design / Gail Anderson -- Starting a studio or working for someone else : Mapping out the future / Lynda Decker ; From boss to employee / Fernando Music -- Working holistically / Allison Henry Aver ; Creative space / Romain Raclin ; Staying independent / Alexander Isley ; Small is sensible / Agnieszka Gasparska ; Championing design / Bobby Martin and Jennifer Kinon -- What a dream client looks like / Antonio Alcalá ; From band member to design leader / Mark Pernice ; Balancing studio and home / Tamara Gildengers Connolly ; One person, all alone / Araba Simpson ; Designing for design firms / Matt Luckhurst -- Partners on partnering : Not a lot of verbalizing / Hjalti Karlsson and Jan Wilker ; Sharing responsibilities / Stuart Rogers and Sam Eckersley ; How partners become partners / Justin Colt and Jose Fresneda ; Two partners, one passion / Greg D'Onofrio and Patricia Belen ; At present we are three / Scott Buschkuhl -- Two. Design genres : Letters and type : Lettering as art and business / Marian Bantjes ; There's a type designer in the house / Andy Cruz and Rich Roat ; Typography that speaks up / Pierre di Scuillo ; An illustrator's passion for type / Ross MacDonald ; For the love of type / Roberto de Vicq de Cumptich ; How many typefaces can you love? -- Making logos and marks : The mark maker / Mark Fox -- Books and book jackets : Making a living doing books / Scott-Martin Kosofsky ; Books and e-books / Michael Carabetta ; The bookkeeper / Paul Buckley ; Making visual books / Jim Heimann -- Editorial design : Print is bouncing back / Len Small ; Art director becomes editor / Susanna Shannon -- Social innovation : Citizen designer / Mark Randall ; Socially impactful design / Bob McKinnon -- Branding and packaging : Approachable design / Sharon Werner -- Illustration design : Poster man / Michel Bouvet ; Design is like classical ballet / Mirko Ilic ; Graphic commentary and design / Steve Brodner ; The old new illustration / Steven Guarnaccia ; Fraudulent graphic designer / Neil Gower ; Designing pictures / Craig Frazier -- Three. Transitional design : Understanding change : The architect of understanding / Richard Saul Wurman ; Crossing disciplines ; Creating interactions / Petrula Vrontikis ; The experience of the information / Erik Adigard ; Graphic design as a cause / Véronique Marrier ; Making transitions: returning to school with Barbara DeWilde -- Eccentrics and design quirkiness : Celebrating commercial art / Charles S. Anderson ; Over-the-top digital D.I.Y. / Antoine Andiau and Manuel Warosz ; H5: getting an Oscar for graphic design / Ludovic Houplain ; Designing cooties / Cary Munion ; Speaking frankly / Nick Ace -- What comes next : Disposable ideas / Timothy Goodman ; Making design meals / Ryan Feerer ; Design entrepreneurship ; "I am reckless!" / Franco Cervi -- Four. Digital design : Interactive multimedia installations and interfaces : Debugging the language of digital job titles ; Subverting the mental map / Jeroen Barendse ; Demomaking for a living / Julien Gachadoat ; The new motion / Ada Whitney ; Defining the new animation: popularity / J.J. Sedelmeir ; Defining the new animation: technology's perks / J.J. Sedelmeir ; Asking the right questions / Jean-Louis Fréchin ; Working for Google / Alexander Chen -- Designing apps for mobile devices : Between text and images / Sean Bumgarner ; Always learning / Michel Chanaud ; Designer as accelerator / John Kilpatrick ; Digital books and magazines by contemporary artists / Nicolas Ledoux and Pascal Béjean ; Typography on the Web / Jason Santa Maria ; Games as powerful motivators / Frédérique Krupa ; Girls and games -- E-commerce with a soul : Growing into a job / Randy J. Hunt ; Online editorial ventures / Lucy Sisman ; Addicted to startups / Nancy Kruger Cohen -- User experience specialists : Understanding human-computer interaction / Bruce Charonnat ; Using the audience as media / Michael Aidan ; Mapping the relationship between ideas / Hugh Dubberly ; To publish: to create a public for books / Matthew Stadler -- Geeks, programmers, developers, tinkerers : Controlling computers with our thoughts / Frieder Nake ; Iterations and algorithms / Mark Webster -- Five. Design education : Making choices : Old school, new school / Andrea Marks ; Educating design entrepreneurs / Lita Talarico ; Developing the right attitude / Rudi Meyer ; Idiosyncratic contexts / Lucille Tenazas ; Interfacing with UX / Liz Danzico ; The maker generation / Allan Chochinov ; Students and surveillance / David Carroll ; APPS that track / David Carroll -- Appendix 1 : College directory -- Appendix 2 : Additional reading.
Summary:
"Building on the past sucesses of Becoming a Graphic Designer and Becoming a Digital Designer, this newly combined fifth edition addresses the demands of finding and suceeding at a design career in the 21st century" -- Back cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.