Negotiating drafting and interpreting sports marketing agreements : some general legal and practical points and considerations -- The importance of intellectual property rights in sports event marketing -- Letters of intent, heads of agreement and preliminary agreements -- Confidentiality and non-disclosure agreements -- Sports event management agreements -- Sports corporate hospitality agreements -- Sports sponsorship agreements -- Sports stadia naming rights agreements -- Sports stadia concession agreements -- Sports licensing and merchandising agreements -- Sports image rights and endorsement agreements -- Sports TV rights agreements -- Sports new media rights agreements -- Fiscal aspects -- EU aspects -- Alternative dispute resolution -- "Best endeavours" clauses -- "Boiler plate" clauses.
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