"This book was produced over three days in Los Angeles, based on eight years of teaching at Princeton University. One semester-long course was compressed and presented each day as six 45-minute lectures. These were recorded, transcribed, and edited with additional post-production."--title page. Includes bibliographical references (page 253).
Contents:
Preface / Adam Michaels -- Foreword / Ellen Lupton -- Introduction -- I. T-Y-P-O-G-R-A-P-H-Y : Postmasters ; Assignment 1: Letterpress ; Farewell / Etaoin Shrdlu ; Raytracing with Moholy-Nagy ; Assignment 2: Photocopier ; T as in Tree ; This stands as a sketch for the future ; Assignment 3: Computer ; Mathematical typography -- II. G-E-S-T-A-L-T : A few forms ; Assignment 1: Stop ; The language of visual thinking ; Assignment 1(adjusted): Go ; Currently in process ; Assignment 2: Wait ; After effects ; Assignment 3: RGB v. CMYK ; ABC, TV, NeXT ; Global branding -- III. I-N-T-E-R-F-A-C-E : Assignment 1: Apple Watch ; Zapotecs & Pulsars ; Olivetti's interfaces ; "...Meet the Tetracono" ; Touch start to begin ; Desktops, trashcans -- Acknowledgments.
Summary:
'A New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses (Typography, Gestalt and Interface) provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, 'A New Program for Graphic Design' serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels, treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.