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Author:
Tett, Gillian, author.
Title:
Anthro-vision : a new way to see in business and life / Gillian Tett.
Edition:
First Avid Reader Press edition.
Publisher:
Avid Reader Press,
Copyright Date:
2021
Description:
xx, 282 pages ; 24 cm
Subject:
Business anthropology.
Anthropology.
Organizational behavior.
Consumer behavior.
Notes:
Includes bibliographical references (pages 265-268) and index.
Summary:
"In an age when business and finance are dominated by technology and data analysis, award-winning journalist and anthropology PhD Gillian Tett presents a radically different strategy for success: businesses and investors can revolutionize their understanding of behavior by studying consumers, markets, and organizations through an anthropological lens"--Jacket.
ISBN:
1982140968
9781982140960
OCLC:
(OCoLC)1201300621
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
BAPH771 -- Des Moines Public Library (Des Moines)
OVUX522 -- University of Iowa Libraries (Iowa City)

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