Includes index. Includes bibliographical references and index.
Contents:
Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.
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