1. Queen of Champagne -- 2. Queen of Clean -- 3. Queen of Black Beauty -- 4. Queen of Cosmetics -- 5. Queen of Haute Couture -- 6. Queen of Baking -- 7. Queen of Aviation -- 8. Queen of PR -- 9. Queen of Barbie -- 10. Queen of Washington -- 11. Queen of Pink -- 12. Queen of England -- 13. Queen of Mail Order -- 14. Queen of Separates -- 15. Queen of Domestic Arts -- 16. Queen of Green -- 17. Queen of Media -- 18. Queen of Cookies -- 19. Queen of Preppy Chic -- 20. Queen of Undergarments -- 21. All Hail the Queens
Summary:
Branding Queens is a must-read for any ambitious businessperson, especially a woman who wants to learn from the success of twenty women entrepreneurs who built iconic brands beloved by millions of customers. These self-made women defied the odds and persevered in a male-dominated business world to create enduring brand dynasties based on exceptional quality and services. Despite facing countless challenges along their enchanted brand journey, these branding queens used their intelligence, intuition, courage, and passion to guide them to success, proving that a formal business education or experience is unnecessary to build a successful brand. From cosmetics mavericks like Coco Chanel and Estée Lauder to women's apparel innovators like Tory Burch and Sara Blakely, this book profiles the inspiring stories of women who marketed hope, health, dignity, confidence, beauty, empowerment, self-identity, and happiness through their products and services.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.