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Author:

Marsden, Paul.

Title:

The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.

Publisher:

McGraw-Hill,

Copyright Date:

c2013

Description:

xx, 186 p. ; 23 cm.

Subject:

Internet marketing--Social aspects.
Social media--Economic aspects.
Marketing--Social aspects.

Other Authors:

Chaney, Paul, 1955-

Notes:

Includes bibliographical references and index.

Contents:

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.

ISBN:

0071802029 (alk. paper)
9780071802024 (alk. paper) :

OCLC:

(OCoLC)793223431

LCCN:

2012034102

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)

PGAX715 -- Northwest Iowa Community College Library - Sheldon (Sheldon)