The Locator -- [(subject = "Consumer behavior")]

The Locator -- [(subject = "Consumer behavior")]

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Author:: Rodrigues, Joanne, author.
Title:: Product analytics : applied data science techniques for actionable consumer insights / Joanne Rodrigues.
Publisher:: Addison-Wesley,
Description:: xxii, 417 pages : illustrations ; 24 cm.
Subject:: Business enterprises--Data processing.
Machine learning.
Big data.
Consumer behavior.
Information visualization.
Notes:: Includes bibliographical references and index.
Series:: Pearson business analytics series
ISBN:: 0135258529
9780135258521
OCLC:: (OCoLC)1046108159
LCCN:: 2020940464
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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