China's outbound tourism : history, current development, and outlook / Wolfgang Georg Alrt -- Evolution of China's policy of outbound tourism / Guangrui Zhang -- Review of Chinese outbound tourism research : status quo and future directions / Ying Wang and Xin (Cathy) Jin -- Mainland Chinese outbound tourism to Hong Kong : recent progress / Tony S.M. Tse -- Mainland Chinese outbound tourism to Macao : recent progress / Xiangping Li -- Mainland Chinese outbound tourism to Taiwan : recent progress / Li Shen, Chia-kuen Cheng, Yann-Jou Lin, and Hsi-Lin Liu -- Mainland Chinese outbound tourism to Asia : recent progress / Hanqin Qiu and Lei Fang -- Mainland Chinese outbound tourism to Australia : recent progress / Iris Mao and Songshan (Sam) Huang -- Mainland Chinese outbound tourism to Europe : recent progress / Berenice Pendzialek -- Mainland Chinese outbound tourism to the United States : recent progress / Hongbo Liu, Xiang (Robert) Li, and Scott C. Johnson -- Service expectations of Chinese outbound tourists / Kevin Kam Fung So, Wei Liu, Ying Wang, and Beverley A. Sparks -- Chinese tourists' on-site experience in Florence : applying the orchestra model / Philip L. Pearce and Mao-Ying Wu -- Chinese gambling preferences and the emergence of casino tourism / IpKin Anthony Wong -- Chinese outbound tourists' shopping behavior / Fang Meng and Pei Zhang -- Chinese outbound tourists' luxury consumption / Wan Yang -- Application of social media among Chinese outbound tourists : platforms and behaviors / Han Shen and Xing Liu -- Your stories online, the heuristics of my next journey / Xin Yang, Dan Wang, and Brian King -- The road less traveled : regional dispersal of Chinese tourists in Australia / Byron W. Keating and Margaret Deery -- An empirical study on travel intention to Japan : a case study of mainland Chinese citizens after the Diaoyu island political crisis / Yingzhi Guo and Yun Chen -- Chinese outbound student-tourists : developing a taste for independent travel / Brian King and Sarah Gardiner -- New perspective for research methodology in the era of China outbound tourism 2.0 : a practitioner's observation / Stanley Chan -- Chinese outbound tourism : a critical inquiry / Rich Harrill, Xiang (Robert) Li, and Honggen Xiao -- Market trends and forecast of Chinese outbound tourism / Li Jason Chen, Gang Li, Lingyun Zhang, and Ruijuan Hu.
Summary:
"Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. Between 1994 and 2013, the number of outbound trips by Mainland Chinese citizens rose 16 fold from 6.1 million to 98.2 million. China is not only the world's fastest growing source market, but now the largest source market in terms of both visitation amount and travel spending. Today's Chinese tourists are more confident, technologically savvy, value conscious, and ready to explore unfamiliar territory. For tourism marketers and researchers who are getting ready to or just celebrated their initial "west-meets-east" moments, a new wave of Chinese tourists are showing up at their door and presenting new challenges for marketing and the provision of service. In this book, leading authors from around the world share their most cutting-edge findings and thoughts on the Chinese outbound travel market and these tourists. The book reflects on the paths of Chinese outbound travel development, reports new trends and issues, and provides new insights and recommendations. For practitioners around the world, such as destination policymakers and marketers, travel and tourism service providers, owners, and managers, this book will provide hands-on guidance on understanding tourists from Mainland China. For tourism scholars, educators, and students, this book provides basic yet essential knowledge on Chinese outbound travel market and tourist behavior and points out important future directions. This book would also be excellent supplemental reading for students in international tourism classes."-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.