Part I: The Entrepreneurial Perspective -- 1. Entrepreneurship and the Entrepreneurial Mind-Set -- 2. Entrepreneurial Intentions and Corporate Entrepreneurship -- 3. Entrepreneurial Strategy: Generating and Exploiting New Entries -- Part II: From Idea to Opportunity -- 4. Creativity and the Business Idea -- 5. Identifying and Analyzing Domestic and International Opportunities -- 6. Intellectual Property and Other Legal Issues for the Entrepreneur -- Part III: From the Opportunity to the Business Plan -- 7. The Business Plan: Creating and Starting the Venture -- 8. The Marketing Plan -- 9. The Organizational Plan -- 10. The Financial Plan -- Part IV: From the Business Plan to Funding the Venture -- 11. Sources of Capital -- 12. Informal Risk Capital, Venture Capital, and Going Public -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture -- 13. Strategies for Growth and Managing the Implication of Growth -- 14. Accessing Resources for Growth from External Sources -- 15. Succession Planning and Strategies for Harvesting and Ending the Venture -- Part VI: Cases.
Summary:
This book has been designed to instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to descriptions of 'how to' embark on a new venture in a logical manner. Cases at the end of the text have been picked by the authors to go hand-in-hand with chapter concepts.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.