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Author:

Berger, Jonah, author.

Title:

Invisible influence : the hidden forces that shape behavior / Jonah Berger.

Edition:

First Simon & Schuster hardcover edition.

Publisher:

Simon & Schuster,

Copyright Date:

2016

Description:

vi, 264 pages : illustrations ; 22 cm.

Subject:

Social influence.
Influence (Psychology)
Behavior modification.
Social choice.

Notes:

Includes bibliographical references and index. Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.

Summary:

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

ISBN:

9781476759692
1476759693

Locations:

BOPG851 -- Ames Public Library (Ames)

USUX851 -- Iowa State University - Parks Library (Ames)

GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

YBPC572 -- Central City Public Library (Central City)

NYPE343 -- Charles City Public Library (Charles City)

CBPF522 -- Coralville Public Library (Coralville)

XXPH787 -- Council Bluffs Public Library (Council Bluffs)

BAPH771 -- Des Moines Public Library (Des Moines)

ALPE516 -- Fairfield Public Library (Fairfield)

MXPG943 -- Fort Dodge Public Library (Fort Dodge)

OVUX522 -- University of Iowa Libraries (Iowa City)

CAPH522 -- Iowa City Public Library (Iowa City)

S1PD771 -- Johnston Public Library (Johnston)

KAPF566 -- Keokuk Public Library (Keokuk)

YEPF572 -- Marion Public Library (Marion)

DAPG173 -- Mason City Public Library (Mason City)

AXPF626 -- Oskaloosa Public Library (Oskaloosa)

AAPF906 -- Ottumwa Public Library (Ottumwa)

LAPH975 -- Sioux City Public Library (Sioux City)

GDPF771 -- Urbandale Public Library (Urbandale)