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Author:
Park, Hyesu, author.
Title:
Understanding hallyu : the Korean wave through literature, webtoon, and mukbang / Hyesu Park.
Publisher:
RoutledgeTaylor & Francis Group,
Copyright Date:
2021
Description:
101 pages ; 23 cm
Subject:
Mass media and culture--Korea (South)
Mass media--Social aspects--Korea (South)
Popular culture--Korea (South)
Mass media and culture.
Mass media--Social aspects.
Popular culture.
Korea (South)
Notes:
"Routledge Focus"--from cover. Includes bibliographical references and index.
Contents:
Introduction -- Korean Literature Wave: Transcultural and Transnational Reading of The Vegetarian and Bad Friend -- Korean Webtoon Wave: Narratological, Technological, and Medial Innovations of Korean Digital Comics -- Korean Mukbang Wave: Making Sense of Eating and Broadcasting and Its Techno-Mediated Narrative Environment.
Summary:
"This book sheds light on the aspects of the Korean Wave and Korean media products less discussed - Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory"-- Provided by publisher.
ISBN:
0367143585
9780367143589
OCLC:
(OCoLC)1190723531
LCCN:
2020042019
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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