Introduction -- A Gramscian approach to media literacy -- Gramsci, film, TV, and cable streaming: toward counterhegemony -- Hegemonic masculinity in the mass media -- The gendered Endgame: Marvel's new man -- conclusion.
Summary:
"This book offers a series of analyses of contemporary media texts that illustrate how Antonio Gramsci's theory of hegemony can inform approaches to media literacy"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.