What is marketing? -- It's in the can -- Word of mouth -- Game time -- In doughnuts we trust -- What a character -- Picture perfect -- Too good to be true -- Captive audience -- Pester power.
Summary:
"Examines how the fast-food industry uses advertising and marketing to influence children and young adults, while providing means and measures to combat the ... problem"--|cProvided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.