The Locator -- [(subject = "Ice cream industry")]

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Author:
Edmondson, Brad.
Title:
Ice cream social : the struggle for the soul of Ben & Jerry's / Brad Edmondson ; foreword by Annie Leonard ; epilogue by Jeff Furman, Chairman, Ben & Jerry's Board of Directors.
Edition:
First edition.
Publisher:
Berrett-Koehler Publishers,
Copyright Date:
c2014
Description:
xvii, 280 pages : illustrations ; 22 cm
Subject:
Ben & Jerry's (Firm)
Ice cream industry--United States.
Social responsibility of business.
Notes:
Includes bibliographical references (pages 268-269) and index.
Contents:
"We're completely insane, and we need your help!" -- A new kind of start-up -- Progressive sweatshop -- Staffing the social mission -- Money starts talking -- Yo, I'm not your CEO -- The gulf was so wide -- Leading with progressive values -- Unacceptable choices -- The sale agreements -- A thousand cuts -- Counterattack -- Pursuing linked prosperity -- Epilogue.
Summary:
Explores the up-and-down history of ice cream maker Ben & Jerry's, a company committed to making great ice cream, supporting progressive causes, and spreading its wealth to employees and stakeholders.
ISBN:
1609948130 (pbk.)
9781609948139 (pbk.)
LCCN:
2013036477
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

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