Getting started -- Learn about your organization -- Get notified of marketing requests -- Setup project management -- Content creation -- Staff training now and interactions -- Who are your users? -- Reports -- Outside contacts -- Bonus insights.
Summary:
"You know you need to get the word out. But where do you start? How do you keep track of everything? Don't work harder--work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips." --Publisher's description
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.