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Author:

Nunes, Paul, 1963-

Title:

Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.

Publisher:

Harvard Business School Press,

Copyright Date:

c2004

Description:

xvii, 269 p. : ill. ; 24 cm.

Subject:

Marketing--United States.
Affluent consumers--United States.
Consumers--United States.
Consumer behavior--United States.
Product management--United States.
Consumer satisfaction--United States.

Other Authors:

Johnson, Brian, 1960-

Notes:

Includes bibliographical references (p. [235]-253) and index.

Contents:

The new mass market -- Seize the new middle ground -- Treat some customers more equal than others -- Find an occasional use -- Introduce a new math of ownership -- Grow the return on consumption -- Think global, retail local -- Become apropos of everyone -- Tomorrow's mass market -- Epilogue : re-envisioning an industry.

ISBN:

9781591391968
1591391962

OCLC:

(OCoLC)54487714

LCCN:

2004002471

Locations:

KSPG296 -- Burlington Public Library (Burlington)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

OSAX771 -- Grand View University Library (Des Moines)

ULAX314 -- Loras College Library (Dubuque)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UTAX115 -- Buena Vista University Library (Storm Lake)

GDPF771 -- Urbandale Public Library (Urbandale)