24 records matched your query       

Author:

Zarrella, Dan.

Title:

Science of marketing : when to tweet, what to post, how to blog, and other proven strategies. / Dan Zarrella.

Publisher:

John Wiley & Sons,

Copyright Date:

2013

Description:

194 p. ; 24 cm.

Subject:

Internet marketing--Social aspects.
Social media.

Notes:

Includes index.

Summary:

Tactics and tips gathered through scientific research that will upend your approach to digital marketing. Using a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, this book brings a scientific approach to the way businesses develop content, SEO strategies, lead generation, and analytics. Learn why and how you should start executing social - blogging, social media, e-mail marketing, and webinars - according to data-driven metrics to achieve the greatest results.

ISBN:

1118138279
9781118138274 (cloth)

LCCN:

2013000733

Locations:

BOPG851 -- Ames Public Library (Ames)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

UPAX334 -- Upper Iowa University - Henderson-Wilder Library (Fayette)

OVUX522 -- University of Iowa Libraries (Iowa City)

YEPF572 -- Marion Public Library (Marion)

ELPC715 -- Paullina Public Library (Paullina)

HRPE845 -- Sioux Center Public Library (Sioux Center)