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Author:

Farney, Tabatha, author.

Title:

Using digital analytics for smart assessment / Tabatha Farney.

Edition:

First edition.

Publisher:

ALA Editions,

Copyright Date:

2018

Description:

xii, 154 pages : 23 cm

Subject:

Libraries--Statistical methods.--Statistical methods.
Library administration--Statistical methods.--Statistical methods.
Library users--Data processing.--Data processing.
Library Web sites--Use studies.
Online library catalogs--Use studies.
Electronic information resources--Use studies.
Web usage mining.
Information visualization.
Library statistics--United States--Case studies.

Notes:

Includes bibliographical references and index.

Contents:

Part I. The digital analytics process / by Tabatha Farney -- Understanding digital analytics -- Collecting the data : tools and data points you should know -- Analyzing digital data : digital analytics and data analysis tools -- Digital analytics in practice : how helpful is your online content? -- Using digital analytics for collection development -- Part II. Expanding the digital analytics process -- On the road to learning analytics : the University of Michigan Library's experience with privacy and library data / Laurie Alexander, Doreen R. Bradley and Kenneth J. Varnum -- Ensuring data privacy in a library learning analytics database / Michael D. Doran -- Creating the library data dashboard / Laura Costello and Heath Martin -- The myth of the declining reference statistic : revealing dynamic reference services through digital analytics / Marissa C. Ball and Melissa Del Castillo -- Using digital analytics to assess your social media marketing efforts / Joel Tonyan.

ISBN:

0838915981
9780838915981

OCLC:

(OCoLC)1004424598

LCCN:

2017024325

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)