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Author:
Brace, Ian, 1949-
Title:
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
Edition:
Third edition.
Publisher:
Kogan Page Limited,
Copyright Date:
2013
Description:
vii, 288 pages : illustrations ; 24 cm.
Subject:
Market surveys--Methodology.
Questionnaires--Methodology.
Notes:
Includes bibliographical references (pages 276-281) and index.
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
Series:
Market research in practice series.
ISBN:
0749467797 (pbk.)
9780749467791 (pbk.)
OCLC:
(OCoLC)828858909
LCCN:
2013006923
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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