Reign and Ruin: The Rise of Enrollment Management and the U.S. News College Rankings / Neil Swidey -- Going to a "Witch Doctor": Colleges' Reliance on Enrollment Management Firms Grows Despite Alarm over Companies' Strategies / Jon Marcus -- A View from the Inside: Reflections of a Former Enrollment Manager / Don Hossler -- The Design of Federal Student Aid Made Enrollment Management's Worst -- Practices Possible / Jon H. Oberg -- The Justice Department's Views on Antitrust in Higher Ed Have Bolstered the Enrollment Management Industry / Catharine Bond Hill -- Finding the "Right" Students: The Student List Business and Enrollment Management / Ozan Jaquette, Karina Salazar, and Patricia Martin -- Words Without Actions: The Troubled Relationship Between Enrollment Management and Diversity / Peter Schmidt -- The Dangerous Game of Financial Aid Leveraging / Stephen J. Burd -- Gapping Through College / Beth Zasloff -- Why National Price Controls Are Needed in Public Higher Education / Kevin Carey -- Cooperation for the Greater Good: Forging a New Covenant for Equitable Educational Results in Higher Education / Jerome A. Lucido
Summary:
"A shrewd examination and critique of an industry that exerts a far-reaching influence on college admissions in the United States. In Lifting the Veil on the Enrollment Management Industry, Stephen J. Burd brings together higher education journalists, researchers, and industry insiders to examine how this industry has evolved to shape US college admissions since its inception in the 1980s. Noting the inequities that have been caused or perpetuated by enrollment management strategies, the contributors offer specific recommendations and policy proposals to reduce the industry's influence and restore equitable access to education. The book begins with a lively historical overview of the enrollment management industry, tracing its roots to college efforts to maintain financial viability, including early data-mining projects that focused on metrics such as yield rates, draw rates, and recruitment spending. Trenchant essays explore how the industry became established and reveal some of the factors that contributed to its rise, including fervid interest in college rankings, the privatization of public higher education, and the structure of federal financial aid. The work reveals how the industry's practices for student recruiting effectively disadvantage minoritized and low-income students, limiting college access and affordability both directly and indirectly. It ends with suggestions for systemic changes in the business of higher education, making the case for efforts such as price controls for public universities and enhanced cooperation among institutions and with the federal government that could lead to fairer admissions practices at both public and private universities"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.