Introduction -- [I] The language of trade -- The relationship between labels and their objects -- Early dictionaries and the language of trade and industry -- The approach to trade and industry in early-modern encyclopædias -- The translation of new commodities -- Interlude: Two case studies: the potato; tea -- [II] Things beyond their materiality -- Deception and misconception in the production of food and drink -- Choice and no choice for the poor -- Small luxuries for ordinary people -- Love and marriage in the market -- Conclusion -- Appendix.
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